Nude calendar.. Fifty-years old!
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Written by BrusselsLife Team -
15 Oct 2007, 00:00
(Updated: 13 Dec 2012, 07:59)
To mark the launch of their new range of products for mature skin, Dove wanted to create an art nude calendar with women of fifty-years old and more. Surprising result...
When we turn fifty, do we or will we feel old? In any case, the "Pro age Girls" don't share that opinion. The "Pro age Girls" are the 13 young women who were finally accepted to pose for the Dove calendar.
Initially, Dove took the initiative of creating that calendar, in order to prove that a woman can feel beautiful even if she is fifty or more.
So the famous brand made a casting. Women of fifty years old and more were needed, the only conditions were to be at ease with oneself and to accept to pose naked. A few months later, 1114 women had applied! Dove had to make the selection from among all those women. And the choice was so difficult that 13, and not 12 women were finally accepted to pose for Lieve Blancquaert. The photographer is very satisfied with the result. "Those women are beautiful. They are radiant and feel at ease with their selves."
And the 13 models also think so: "It was a fantastic sensation to be a star just for the time of a shoot!" explains Claire. Viviane also lets us share in her feeling: "It was an unforgivable experience. Women shouldn't be afraid of growing old. On the contrary. My wrinkles are what make me attractive!" So the challenge is taken up for Dove ! Jenny Poelaert (St.)
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